The space of this website is made possible by the authorship
of the designer, and willingness of the visitor to interact with
its contents. We invite the visitor to read, comment and respond
in written form to our work. It is an exchange, beginning with
the designers display of thoughts, images and physical forms
and continuing with the commentary of the visitor.
This site relies on the computational abilities of search
engines, whose seemingly endless cataloguing and referencing
of keywords, phrases, images, and strings make our conversation
possible. Sharing ideas with others in a metropolis twenty
years ago was local proposition. Designers used communicative
technologies such as telephones, fax machines pencil/ink drawings.
Our portfolio reflects this, the result of the our strong communal
inroads within Toronto’s varying scales and at an egalitarian
multicultural atmosphere. Our website is a forum of opportunity
extending concerns both with & beyond the telephone to the mind.
What is industrial design?
The answer is double fold.
From a Canadian perspective industrial designers
document and prototype conceptual ideas for a mass
produced consumer market. In the past fifty years industrial
designers have ascertained a leading role in guiding the
evolution objects everywhere. We can be found spearheading
detailed design from storm drains to the inner fuselages
of spacecraft.In the context of the corporation we have
become social players of Shakespearian proportion,
industrial designers have turned businesses from irresponsible
to glamourous and unattainable. Industrial designers are
defined by their ability to technically effect positive change
to anthropometric problems through intelligent analysis of systems and environments.
