Working with Wolfeworks market
division, our challenge was to create
a fixture identity which would resinate
with the interior of all FGL corporate
Sport Chek locations, and work 100%
specifically to the voice of Nike
timing and vision pieces.
It is a metaphor of time and space.
The floating glass panels held in
place by an internal structure
inhabits the same space as the
Nike artifacts, while simultaneously
reaches up through the top glass
panel and retains the Nike branding.
