Athletes inspire creation, Alpha
is Nike's newest, most innovative
product delivering true innovation
and performance benefit to the
athlete who is dedicated to a
specific sport. Working with
WOLFEworks marketing division
the approach is to give priority
to the category, Alpha is the
program and the primary focus
is the category, Alpha is to be
a self discovery.
The display program initiative
is to present the category story
including category voice.
